Branding @ New Media Expo

It’s halfway through the New Media Expo and as you know I am real excited for all the video at this event.

If you have noticed my videos, I have taken out the Viddler brand and customized the player to really emphasize our positioning on Viddler. If you haven’t seen branding, check out this page with a few of the branded players.

With our “Brand Yourself” launch we have been switching the way we have been messaging ourselves to be a “Powered By Service” rather then a “Brand Claiming Service”. This is certainly a decentralizing our strategy but we really believe that supporting video podcasters is about taking away friction in this video space.

To point this out, Gary gave us mad props on this at his keynote (video still pending upload) but as Donna Papacosta points out, he was pretty adamant about it:

Our marketing on T-Shirt Distribution has the exact same messaging, check out some nice photo’s I found on Flickr of the shirts we printed out:

I love people using Viddler and cannot wait for all the rollouts we are going to push over the next month that are solving problems in this marketplace.