Reason Why Viddler (and others) are Reporting To Quantcast

Recently, we at Viddler made a decision to start reporting our statistics to Quantcast. Not only does Quantcast monitor rank but it is soon to help with how much Video we are deliverying.

We knew that dependency on Alexa was not great, but after on-point Michael Arrington recently published that Alexa is reporting that Youtube is bigger then Google, it solidified our position for working with Quantcast.

My personal belief on this matter is that websites should be held responsible for reporting the amount of traffic, not people that install the Alexa toolbar.

Tags: quantcast, viddler, youtube, google, techcrunch, alexa